Tired of brows that
never stay perfect?
Flawless brows, all year long.
- Up to 3 touch-ups a year
- 14-day priority booking
- Invites to exclusive events
- Access to our VIP community
- Free facial analysis
- 15% off all products
One membership. One less thing
to worry about all year.
Expertise
The woman behind your brows.
I'm Penelope.
For over 15 years in Malta, women have trusted me with their brows, their confidence, and sometimes even the parts of themselves they stopped seeing.
But none of this started from beauty. It started from survival. I know what it feels like to depend on someone, and I also know what changes in a woman when she finally builds something of her own.
"The most beautiful women are not the loudest. They are the women who know who they are."
Soft Fade Brows was created to help women feel more like themselves, soft, feminine, effortless, certain.
Her brows are no longer something to manage,
they are simply something she has.
Four things you'll stop worrying about.
One membership. Everything that comes with it.
01
Brows that stay fresh all year.
Your brows stay at the version you fell in love with, the one from week eight, when everything was right. Never faded. Never patchy. Never the quiet dread of catching yourself in a window thinking I really need to book.
3 touch-ups / year
02
Your slot, already held.
The Saturday before the wedding. The week of the school photos. The morning before you feel like yourself again. Members are seen first. Your time is already in the calendar.
Priority booking, every visit
03
No more surprise bills.
One predictable amount, every month. No mental arithmetic before you book. No quietly wondering if this is the month you'll just leave it. €24.99 is a decision you make once, and then forget you ever made.
€24.99 / month, fixed
04
The members' price. Always.
Members pay €89 for extra touch-ups, not €119. Retail products, additional services, anything added on: the price is lower, and it stays that way. Membership pays for itself in everything that comes after.
Members-only ratesWhat touch-ups actually cost.
Soft Fade brows are designed to fade gently, that's healthier for your skin. But what you pay depends entirely on how long you wait.
You won't pay €220 for a near-redo. Because you won't wait. Your brows stay at the 8-week version of themselves every single month of the year.
Join the Membership →Watch the transformation.
Real clients, real results — every one healed and natural.
What our women say.
1,000+ reviews. 4.9 stars. Every word, earned.
Only fifty founding places.
We're keeping the membership small, fifty places, opened once. Founding members lock the €24.99 monthly rate for as long as they remain members. After all places are filled, the rate rises to €34.99.
Anything else?
Is the membership cheaper than paying as I go? +
It depends on how disciplined you are. If you genuinely come every 8 weeks, three times a year, you'd spend €357, so the membership saves you €57. But most women wait too long, then pay €220 for a bigger fix and live with faded brows for months. The membership removes the decision entirely.
Why is membership limited to fifty? +
Because priority booking only means something if priority is real. Fifty members keeps the calendar honest. After the founding rate closes, the price rises to €34.99 and any new openings only appear when an existing member leaves.
What if I don't use all three touch-ups? +
Many members don't, and that's fine. The membership isn't a punch card. It's the assurance that whenever your brows want attention, it's already arranged. The members' pricing and priority belong to you regardless.
Can I cancel? +
Yes, after twelve months, with thirty days' notice. We ask for the year because we're holding capacity for you across it. By month twelve, most members can't picture going back to the old way.
What if I need a fourth touch-up in a year? +
Members pay €89, a price kept exclusively for members. Honestly, three is almost always plenty.
Who is this for? +
Existing clients who have completed their initial Soft Fade treatment and 4–6 week perfecting visit. New clients are warmly welcomed, we'll begin there together, and the membership opens to you afterwards.
Brows that are always —
quietly — perfect.
No more €220 surprises. No more "I really must book." Just your best brows, every single month.