Stop doing your brows once a year. Start having perfect brows always.
A simple monthly membership that keeps your brows at their best, without the surprise bills, without the waiting, without the panic call before the wedding.
The woman behind your brows.
I'm Penelope. I've been shaping brows in Malta for over eight years, and in that time I've come to know exactly what my clients want, and what they don't say out loud.
They don't want to think about their brows. They want them to look right, every day, without the worry. The membership is how I make that possible.
For the woman who has decided her brows are no longer something to manage, they are simply something she has.
Four quiet certainties.
Brows that stay fresh all year.
Your brows stay at the version you fell in love with, never faded, never patchy, never a panic appointment.
Your slot, already held.
The Saturday before the wedding. The Friday before the photo shoot. Members are seen first, your time, not ours.
No more surprise bills.
One predictable monthly amount instead of unexpected €119s and €220s. Your brows stop being a budget line.
The members' price. Always.
Exclusive pricing on retail and on every additional service, kept just for the women in the membership.
What touch-ups actually cost.
Soft fade brows are designed to fade gently, that's healthier for your skin. But what you pay for the touch-up depends entirely on how long you wait.
Most women don't come back at 8 weeks. They wait. And when they finally book, they're paying €220, and walking around looking faded for months before that.
You won't pay €220. Because you won't wait. Your brows stay at the 8-week version of themselves, every single month of the year.
Message Penelope here →What our women say.
I used to leave it until I was embarrassed to leave the house without makeup. Now I genuinely forget my brows need anything done, they just look right, every morning.
The €220 figure on the page is exactly what I'd been paying, once a year, when I finally couldn't avoid it. Reading the math felt personal. I joined that day.
My husband still hasn't noticed anything has changed, which is the highest compliment my brows have ever received. Penelope is a magician.
Soft fade. Always.
A small selection of our most-loved transformations, every one a real client, every one healed and natural.
Only fifty founding places.
We're keeping the membership small, fifty places, opened once. Founding members lock the €24.99 monthly rate for as long as they remain members. After all places are filled, the rate rises to €34.99.
Anything else?
So is the membership cheaper than just paying as I go?+
It depends on how disciplined you are. If you genuinely come every 8 weeks, three times a year, you'd spend €357, so the membership saves you €57. But most women wait too long, then pay €220 for a bigger fix and live with faded brows for months. The membership saves you that, and removes the decision entirely.
Why is membership limited to fifty?+
Because priority booking only means something if priority is real. Fifty members keeps the calendar honest. After the founding rate closes, the price rises to €34.99 and any new openings only appear when an existing member leaves.
What if I don't use all three touch-ups?+
Many members don't, and that's fine. The membership isn't a punch card. It's the assurance that whenever your brows want attention, it's already arranged. The members' pricing and priority belong to you regardless.
Can I cancel?+
Yes, after twelve months, with thirty days' notice. We ask for the year because we're holding capacity for you across it. By month twelve, most members can't picture going back to the old way.
What if I need a fourth touch-up in a year?+
Members pay €89, a price kept exclusively for members. Honestly, three is almost always plenty.
Who is this for?+
Existing clients who have completed their initial soft-fade treatment and 4–6 week perfecting visit. New clients are warmly welcomed, we'll begin there together, and the membership opens to you afterwards.
One decision.
Made once.
No more €220 surprises. No more "I really must book."
Just brows that are always — quietly — perfect.